Social Impact Campaign: Mozambican Gold Myth
|Art Direction & Strategy
Lagos, Lagos State, Nigeria
Summary
Led art direction and strategic campaign development for a social impact initiative, leveraging creative design and AI to debunk harmful superstitions.
Highlights
Spearheaded the conceptualization and development of a social impact campaign, utilizing unique biological imagery to effectively debunk lethal superstitions and raise awareness.
Directed art and managed asset creation, leveraging Adobe Photoshop and Generative AI to produce visually compelling and impactful campaign materials.
Formulated and executed a comprehensive end-to-end campaign strategy, successfully meeting assessment objectives and demonstrating strategic communication expertise.